20 years experience building profitable brands in the automotive, beverage, hospitality, media, retail, software, sporting goods and technology industries.

Past Brand Experience:

AJ Wright, AssetPlanner.com, ATG, Bio IT World Magazine, Bentley Motors, BMW of North America, Buffalo Rock Bottling Company, Bullhorn.com, Captain D's Seafood, Concerto Software, Envoy Worldwide, Empirix, eStara, Genesee Beer, HomeGoods, L-3 Communications, Massachusetts Horticultural Society, Polartec Fabrics, Raytheon, Radisson Hotels Worldwide, Reebok Golf, Rhode Island Eye Institute, Rolls-Royce Motor Cars, RSA Security, Salomon Sports, Staples Visa Business Card, The Christian Science Monitor, The Boston Foundation, Vail Resorts, Veryfine Products, Volkswagen of North America, WCVB-TV.

Highlights:

Spearheaded Volkswagen's co-branded partnerships with Trek, K2 and BOSE during the award-winning “Drivers Wanted” campaign. Over-achieved sales projections and blazed a new marketing trail in the automotive industry.

Created BMW's first-ever college initiative that grew into a brand staple.

Fortified a global software provider (Concerto, now Aspect) with new positioning and innovative communications that aided its merger and acquisition efforts.

Turbo-charged a regional ad agency with enough planning, strategy and mojo to acquire a new $22 million (in annual revenue) account.

Agency Tenure:

Arnold Worldwide, Dickinson Associates, Kelley/Dexter, Holland Mark, Ingalls, Mullen, O2 ideas, PJA Advertising + Marketing, The Other Agency.

Education:

BFA from Rhode Island School of Design. MBA from Babson College.

Extra Credit:

Guest lecturer at Boston University College of Communication, marathon runner, painter, writer and photographer.

More than 16 years in advertising and marketing, building trusted relationships and delivering positive results for clients in the retail, automotive, restaurant, health & fitness, high-tech and home building industries.

Past Brand Experience:

The Home Depot, Toys”R”Us, Mars Petcare, McDonald’s Corporation, Saks/Parisian, Intuit, Mazda Canada Dealers Association, Northwest Volvo Dealers Association, Carr Chevy World, Carr Subaru, Taylor Morrison, Cachet Homes, Meritage Adult Living, Bashas’ Grocery, Spectrum Athletic Clubs, Massage Envy, Phoenix Suns, Arizona Diamondbacks, The Phoenix Zoo, Verizon Wireless, NW Sony Only, United States Bakery, Concord Pacific, Disney’s World on Ice.

Highlights & Expertise:

Employment Branding

Led teams and developed the employment marketing initiatives for The Home Depot from 2002 – 2007. Developed employment marketing materials for North America that included both internal and external facing communications.

Partnered with The Home Depot HR Marketing team to develop the most comprehensive hiring and retention strategy in company history. The candidate focused communication strategy transformed the way The Home Depot hired and communicated with its 25,000+ associates.

Partnered with Taylor Morrison, one of the top home builders in North America, in developing employment marketing and internal employee communications.

Successfully led and presented Toys”R”Us with a new employment marketing brand that would later win the CEA Grand Prize Award for best external facing communication.

Managed the introduction of a new internal employee communications strategy for Mars Petcare USA.

Agency Tenure:

Foote, Cone & Belding Vancouver (Dome/FCB), Wasserman & Partners Advertising, Bradshaw Advertising, O2 ideas, The Lavidge Company, Creative Link

Corporate:

McDonald’s Corporation, Canada Safeway

Education:

BA in Communications, Simon Fraser University, British Columbia, Canada.

Associates Degree Marketing, Langara College, Vancouver, Canada

Extra Credit:

Chairman Canadian Cancer Society Jail N’ Bail, Bewhoyouwannabe leader, photographer, mountain biker, dual citizen Canada/USA