We are a virtual agency: A strategic advantage for companies looking for innovative marketing to out-maneuver their competition without having to out-spend them. With career experience forged on brands like BMW, ESPN, The Home Depot and Verizon Wireless among many others, our team offers each client the opportunity to leverage exceptional creative talent and rich marketing experience on behalf of their brand.
Lee Gustafson
Partner, Brand Director
20 years experience building profitable brands in the automotive, beverage, hospitality, media, retail, software, sporting goods and technology industries.
20 years experience building profitable brands in the automotive, beverage, hospitality, media, retail, software, sporting goods and technology industries.
Past Brand Experience:
AJ Wright, AssetPlanner.com, ATG, Bio IT World Magazine, Bentley Motors, BMW of North America, Buffalo Rock Bottling Company, Bullhorn.com, Captain D’s Seafood, Concerto Software, Envoy Worldwide, Empirix, eStara, Genesee Beer, HomeGoods, L-3 Communications, Massachusetts Horticultural Society, Polartec Fabrics, Raytheon, Radisson Hotels Worldwide, Reebok Golf, Rhode Island Eye Institute, Rolls-Royce Motor Cars, RSA Security, Salomon Sports, Staples Visa Business Card, The Christian Science Monitor, The Boston Foundation, Vail Resorts, Veryfine Products, Volkswagen of North America, WCVB-TV.
Highlights:
Spearheaded Volkswagen’s co-branded partnerships with Trek, K2 and BOSE during the award-winning “Drivers Wanted” campaign. Over-achieved sales projections and blazed a new marketing trail in the automotive industry.
Created BMW’s first-ever college initiative that grew into a brand staple.
Fortified a global software provider (Concerto, now Aspect) with new positioning and innovative communications that aided its merger and acquisition efforts.
Turbo-charged a regional ad agency with enough planning, strategy and mojo to acquire a new $22 million (in annual revenue) account.
Agency Tenure:
Arnold Worldwide, Dickinson Associates, Kelley/Dexter, Holland Mark, Ingalls, Mullen, O2 ideas, PJA Advertising + Marketing, The Other Agency.
Education:
BFA from Rhode Island School of Design. MBA from Babson College.
Extra Credit:
Guest lecturer at Boston University College of Communication, marathon runner, painter, writer and photographer.
Vic Donati
Partner, Creative Director
12 years experience creating crucial communications for a wide variety of clientele. Designer and art director by discipline, Vic is a strategist, problem-solver, brand pragmatist as well as a creative engineer of fresh and surprising ideas that surpass client expectations and have enduring legacy.
12 years experience creating crucial communications for a wide variety of clientele. Designer and art director by discipline, Vic is a strategist, problem-solver, brand pragmatist as well as a creative engineer of fresh and surprising ideas that surpass client expectations and have enduring legacy.
Past Brand Experience:
Alabama Public Television, Applied Ultrasonics, ATG, BI-LO Supermarkets, Biotech, Bruno’s Supermarkets, Inc., Buffalo Rock Bottling Company, Captain D’s Seafood, DeShazo Crane Company, Dillard's, Distributive Networks, ESPN Classic, eStara, Food World, Higher Ground Roasters, The Home Depot, Intuit, Meijer, The March of Dimes, Parisian, Peddler' s Home Design, Saks, Inc., Searchandise Commerce, Servis First Bank, Sheraton Hotels, Jane Seymour Home, SPEC Performance Clutches, Verizon Wireless.
Highlights:
Created Brand Identity, Packaging and Ad materials for the Jane Seymour Home Collection - the most successful private brand launch in Sak's history.
Provided New Media Creative and Strategy to help regional agency aquire two multi-million dollar (in annual revenue) accounts.
Initiated creative concepts for a variety of highly successful youth marketing efforts for Verizon Wireless.
Led web department for regional agency - integrating digital thinking into the marketing plans of national clients such as Home Depot, Captain D's and Intuit Software.
Agency Tenure:
Mercantile, Inc. In-House, O2 ideas.
Education:
BA in Advertising from the University of Southern Mississippi.
Extra Credit:
Electronic musician, gig poster artist, vintage scooterist and photographer.
Coe Douglas
Writer, Strategist
With 12 years of experience, Coe is seasoned strategist and accomplished writer with an insatiable appetite for new ideas, new media, and being able to distill complex technology and products into clear and compelling messages.
With 12 years of experience, Coe is seasoned strategist and accomplished writer with an insatiable appetite for new ideas, new media, and being able to distill complex technology and products into clear and compelling messages.
Past Brand Experience:
Alabama Sports Foundation, Applied Ultrasonics, Ash Street Music, The Birmingham News, Birmingham PATH, Bruno’s Supermarkets, Inc., Bruno’s Memorial Charity Classic, Buffalo Rock Bottling Company, Captain D’s Seafood, Downtown Winston Salem Partnership, ESPN Classic, eStara, First Commercial Bank, Food World, The Home Depot, Honda Manufacturing of Alabama, Meijer, Palo Duro Records, Parisian, Saks, Inc., SEC Baseball, Servis First Bank, Sheraton Hotels, SPEC Performance Clutches, Universal Music Group, Verizon Wireless.
Highlights:
Led and developed a successful youth marketing initiative for Verizon Wireless that included print, radio and new media.
Created award winning campaign for The Birmingham News that acted as a catalyst for their then biggest ever spike in weekend subscriptions. Built on this success another award winning campaign that leveraged the paper’s investigative journalism to build brand awareness and solidify circulation during nationwide industry downturns.
Developed voice and characters archetypes for a VOIP company that helped them humanize and improve website communications.
Successfully rebranded a $150 million ad agency, capturing the voice and evolving personality of the company.
Agency Tenure:
O2 ideas
Education:
B.A. in Sociology from the University of Alabama - Birmingham.
Extra Credit:
Music video director, Nashville, TN, worked with Universal Music Group, Ash Street Music, Palo Duro Records and Sweet Creative.